Funnelshoot Currently connects to your facebook ads accounts and your Shopify accounts. Facebook ad spend is taken in your ad account currency and taken away from your stores revenue to get profits. Funnelshoot also allows custom costs which will also be ducted from your revenue to give your profit numbers.
Funnelshoot pulls all figures from your Shopify account including revenue , refunds , discounts , products , canceled orders and much more. You can see some of the figures Funnelshoot integrates with on the dashboard in the video below.